Page 96 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Unit 3: Information Products

The rendering of these obviously varies but the primary commonality in these examples is the Notes
transparency, with dimensionality dialled way up and a colour palette that vividly attaches us to
nature in an unearthly way. Like the Orb trend seen years ago, these marks seem to be imbued with
a visual magic that tells the viewer not to look for reasoning but just believe.

Buckys
Tangrams be damned. As Buckminster Fuller (father of the geodesic dome) suggested, the triangle is
the only flex-cornered polygon that holds its shape. Ergo, it alone accounts for all structural shaping
in the universe. Like those building blocks of the universe, designers are embracing the use of a field
of these modules to carve out space, dimension, and shape. The clustering of many triangles to form
a greater whole tells the story of strength in numbers, and it can also create a mosaic of diversity.
Bass Ale took ownership of the single red triangle as one of the oldest recognized trademarks on
record. Though that single perfect geometric shape is certainly iconic, it is also an unpleasant bear
with which to design. Single triangular logos are certainly stable, but they nestle poorly with type
and can create awkward negative areas. Pair them, triple them, or batch them up, and they become
a wonderful, malleable skin that can be arranged to take on nearly any shape or dimension—and
with Bucky’s approval as the strongest shape in the universe.
Fruit

When is an Apple not an apple? When is a Blackberry not a blackberry? When they are symbolic of
the world’s leading brands in technology, innovation, and communication. So the leap to viewing a
piece of fruit as an iconic representative for something other than an orchard or a jelly manufacturer
is not unfathomable. Over the last year, this sweet nugget of nature’s perfection has been everywhere
in the field of identity.
Every type of fruit is a vestige of stories and memories consumers can relate to. It is a tactile, familiar,
and generally sweet spokesperson for nature and sustainability. They represent the result of our
labours and proof of work performed, and is a symbol of purity and procreation all in one.
These self-contained reproduction vehicles are packed with the symbolism we love to evoke for so
many clients. Ask anyone to draw a specific piece of fruit, and they will resort to visual shorthand
of shapes, leaves, and stems which are recognized universally. The trend may reach saturation, but
as a rule, you won’t hear too many folks suggesting too much fruit is bad for you.

Imagine you are the marketing development manager of a company. Develop a
product bulletin to promote your new product in the market.

Self Assessment

Fill in the blanks:
6. A ...... is a type of reference work, or other collection of instructions, that is intended to
provide ready reference.
7. ...... is the indicators of variations of project control parameters against planned objectives.

3.18 Summary

• Information products include all books, reports, etc.
• Information products are products that can usually be delivered over the internet and which
essentially provide information about a topic that is of sufficient interest to get people to pay
money for the information.

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