Page 91 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging

Notes Hair: Twist long hair into messy knots as seen at Dsquared and Michael Kors or, if you have the
time, braid it into an architectural masterpiece as seen at Alexander McQueen, Rahul Mishra. Top it
off with hair bands and clips or go all out with a hair turban. We love Louis Mariette-Hematite and
Swarovski crystal hair clip and Belle de Jour Swarovski crystal hair slides paired with braids or
straight long hair.
Eyes: Dress eyes in shades of cotton candy for a subtle but stand out look or go the bold route with
1970’s—style glitter in rich jewel tones of turquoise and topaz as did the stylists at Giles. The
universally flattering shade of gold was swept on model’s eyelids at Manish Gupta, and paired
with clean skin and just a tinge of clear gloss it’s a look to try right now. To get it right we recommend
Clarins Barocco Eye Colour Trio.
Lips: Keeping your eyes fresh with a hint of mascara, draw attention to your pout with bright
oranges, girly pinks and vivid scarlet. Add texture by patting on a similar coloured pigment just in
the center for a three dimensional full lip look. For a pop of shocking pink Vogue.in loves Shiseido
Shimmering Rouge Lipstick - Stiletto.

Education Sector Report in India
450 million kids (below the age of 18) and another 8 million being added each year!
What do you know about them? It’s not only about their rising numbers. It’s about their mindsets.
It’s about their approach. It’s about their thinking, their preferences, likes, dislikes and everything
else that make a kid.
Children are also the main focus of Indian families, and their aspirations in terms of education and
career choices are quite high today. The average family size in India has been on a decline, coming
in now at almost 4.3 as compared to earlier years when it was more than 5. With the reduction in
their average size and the increase in their incomes, Indian families have more money to spend.
And children being the main focus, parents try their best to fulfill their aspirations. Net result, they
get more attention and participate a lot in the decision making process.
Trends in this group are aplenty, some niche and some mass, but all are important. The numbers
and these rapidly changing trends impact everything from government policies to education to
retail to entertainment to the environment.
We draw out 5 of the most important trends and use 18 examples to explain them and review the
implications of these trends on Education.
We look at market size, growth of segments and on the whole, growth drivers and a host of related
facts and figures. With this background, we analyze the industry and our approach here has been to
be as non-linear as possible. We believe that a linear approach to the impact of the trends on a
particular industry will be incomplete and a non linear analysis of the industry will reveal many
other factors which need to be addressed towards progressive growth. These factors have been
reviewed in the light of the trends. We have thus looked at the trends and the industry from various
angles and put together a few pointers which we believe will offer great insight into the kids market
and also stimulate ideas and actions in the right direction.
Useful for brands, categories, product and content developers, designers, analysts, researchers and
consultants who are interested in this lively segment.

2011 Trends
Last year was brighter. This year is lighter.
In truth, though, like with all Trends Reports, we were objectively reporting what we saw. The
colour dial was certainly pegged. For the 2011 report, our ninth, colour is still prevalent, but tinted
down. Where black has been used as the strong neutral, now brown or gray is in place. Blues and
greens are softer, and pinks are starting to appear.

86 LOVELY PROFESSIONAL UNIVERSITY