Page 89 - DLIS406_ACADEMIC_LIBRARY_SYSTEM

Academic Library System Reena Kapoor, Lovely Professional University

Notes
Unit 9: Entrepreneurship and Interpersonal

Communication

CONTENTS
Objectives
Introduction
9.1 Entrepreneurship
9.1.1 Concept of Entrepreneurship

9.1.2 Promotion of Entrepreneurship
9.1.3 Financial Bootstrapping
9.1.4 Traditional Financing
9.2 Interpersonal Communication

9.2.1 Communication Channels
9.2.2 Context
9.2.3 Theories
9.3 Summary
9.4 Keywords
9.5 Review Questions

9.6 Further Readings

Objectives

After studying this unit, you will be able to:
• Explain the entrepreneurship

• Describe the interpersonal communication
• Discuss the communication channels.

Introduction

Entrepreneurship is a process through which individuals identify opportunities, allocate resources,
and create value. This creation of value is often through the identification of unmet needs or
through the identification of opportunities for change. Entrepreneurs see “problems” as
“opportunities,” then take action to identify the solutions to those problems and the customers
who will pay to have those problems solved. Entrepreneurial success is simply a function of
the ability of an entrepreneur to see these opportunities in the marketplace, initiate change (or
take advantage of change) and create value through solutions.

84 LOVELY PROFESSIONAL UNIVERSITY