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Principles and Practices of Management Anand Thakur, Lovely Professional University
Notes Unit 14: Communication
CONTENTS
Objectives
Introduction
14.1 Significance of Communication
14.2 Types of Communication
14.2.1 Based on Level
14.2.2 Based on Form/ Medium Used
14.2.3 Based on Context
14.3 Effective Communication Process
14.4 Barriers to Effective Communication
14.5 Overcoming Barriers to Communication
14.6 Summary
14.7 Keywords
14.8 Self Assessment
14.9 Review Questions
14.10 Further Readings
Objectives
After studying this unit, you will be able to:
State the significance of communication
List types of communication
Discuss process of communication
Identify the barriers to effective communication
Introduction
Communication is the exchange of messages between people for the purpose of reaching common
understandings, and achieving common goals. Unless common meanings are shared, managers
find it extremely difficult to influence others. Whenever groups of people interact, communication
takes place. Communication is the exchange of information using a shared set of symbols. It is
the process that links group members and enables them to coordinate their activities. Therefore,
when managers foster effective communication, they strengthen the connections between
employees and build cooperation.
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