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Principles and Practices of Management                          Anand Thakur, Lovely Professional University




                    Notes                                Unit 14: Communication


                                     CONTENTS
                                     Objectives
                                     Introduction

                                     14.1 Significance of Communication
                                     14.2 Types of Communication
                                          14.2.1  Based on Level

                                          14.2.2  Based on Form/ Medium Used
                                          14.2.3  Based on Context
                                     14.3 Effective Communication Process
                                     14.4 Barriers to Effective Communication
                                     14.5 Overcoming Barriers to Communication

                                     14.6 Summary
                                     14.7 Keywords
                                     14.8 Self Assessment

                                     14.9 Review Questions
                                     14.10 Further Readings

                                   Objectives

                                   After studying this unit, you will be able to:
                                       State the significance of communication
                                       List types of communication

                                       Discuss process of communication
                                       Identify the barriers to effective communication

                                   Introduction

                                   Communication is the exchange of messages between people for the purpose of reaching common
                                   understandings, and achieving common goals. Unless common meanings are shared, managers
                                   find it extremely difficult to influence others. Whenever groups of people interact, communication
                                   takes place. Communication is the exchange of information using a shared set of symbols. It is
                                   the process that links group members and enables them to coordinate their activities. Therefore,
                                   when managers foster  effective communication,  they  strengthen  the connections  between
                                   employees and build cooperation.












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