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Unit 9: Cost Concepts




             create centres of technical and managerial excellence. These involve social benefi ts, and   Notes
             only a benighted, Western-trained economist to the right Genghis Khan could use private

             profit calculus to evaluate the contribution of our PSEs. Fair enough. Let us not look at

             profitability, that base capitalist concept. Instead, let us look at costs, which even Enver
             Hoxha would have desired to minimise.
             Fact Number 3

             PSEs as a whole are worse off even in terms of cost per rupee of sales. Chart C shows that

             PSEs suffer from an almost eight-point disadvantage in terms of fixed costs as a percentage
             of sales; the non-petroleum PSEs are worse off to the tune of almost 20 points.
                        10

                         8


                         6

                         4

                         2

                         0
                               91-92      92-93      93-94       94-95
                                      PSE  PSE without petroleum  Private Sector
                                     Chart B: Net Profit as % of Sales

                        45
                        40
                        35
                        30

                        25
                        20
                        15
                        10

                        5
                        0
                              91-92       92-93       93-94       94-95
                                     PSE  PSE without petroleum  Private Sector
                                    Chart C: Fixed Cost as % of Sales
             Thanks to higher fixed costs (over-staffing, greater interest costs, etc.), PSEs fare poorly in


             average total costs. They are at least 5 points off compared to the private sector companies
             and over 9 points off if one excludes the petroleum monopolies. How long can most of
             these fi rms survive competition in such a state? Isn’t it a crime not to take a decision one
             way or the other? You decide.
             Question

             What is the reason of U-shaped average cost curve in this case?
          Source: Business India, 97



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