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Graphic Tools

Notes At the high-end, where one is willing to trade-off higher rendering times for increased image
quality and precision, smooth surface representations such as Bézier patches, NURBS or
Subdivision surfaces are used. One can, however, achieve a smooth surface rendering from a
polygonal mesh through the use of shading algorithms such as Phong and Gouraud.

Figure 1.3: Another Example of 3D Modeling

Source: Sastra/MCA/STMCA502/Graphics and Multimedia/Chapter13

1.2.2 Meaning of Graphic Design

Graphic Design is an interdisciplinary, problem-solving process which combines visual
sensitivity with skill and knowledge in areas of communications, technology and business.
Graphic designers specialize in the structuring and organizing of visual information to assist
communication and orientation. The graphic design process is a crisis handling activity, one
that requires substantial creativity, innovation and technical expertise. An understanding of a
client’s product or service and goals, their competitors and the target audience is translated into
a visual solution created from the manipulation, combination and utilization of shape, space,
typography, imagery and color.

1.2.3 Working of Graphic Designer

Graphic designers create visual concepts, by hand or using computer software, to communicate
ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable
by selecting color, images, or logo designs that represent a particular idea or identity to be used
in advertising and promotions.

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