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Social  Stratification


                   Notes          Values Related to Family, Marriage and Women’s Status amongst the Middle
                                  Class
                                  As India has rapidly progressed since 1990, there has been an upward shift from the lower income
                                  to middle income and from middle income to higher income households (population). The middle
                                  income group is much larger than the combined number of the other two income categories.
                                  Since the ‘Middle-Class’ is very large, within this classification also there are sub-classifications as
                                  per the income levels. This large populace gives India a unique identity and marketers a large
                                  consumer base. Despite India’s diverse culture most of the Middle Class Values are common
                                  across the country. The Middle Class is cautious, careful and conservative. While there is good
                                  literacy level and increasing awareness of the new world without boundaries and globalization,
                                  middle class would still like to preserve what they have. The family seniors have worked for most
                                  of their lives holding on to their dear jobs and hence are very pro Government service. Stability
                                  and surety of income is very important to them.
                                  They have gone through the gradual cycle of acquisition of consumer durables and assets and
                                  believe in the same principle. (They worship on buying the first motorbike or small car and paint
                                  religious symbols on them.) They have learnt not to take good times for granted and would like
                                  to save and re-use. They use polythene covers on all new furniture items and the car seats, till the
                                  children force them to part with the same. They are great votaries of good education for their
                                  children but would still recommend Engineering and Medicines as the top professions.
                                  The younger population has started exploring new career options and a large percentage of urban
                                  youth are engaged in B.P.Os, Retail, Insurance and Telecom sectors. This has brought lot of
                                  disposable income in their hands and hence the 'Brand’ consciousness and the ‘Cafe’ culture.
                                  Parents are very proud of their working children and do fuel their aspirations, but are at best
                                  Cautiously Optimistic of their grand plans. (They are somewhat vary, lest the good times do not
                                  last.)
                                  The power of prayer is held to be sacrosanct. Rituals, customs and mores are important. Festivals
                                  and marriages are great occasions for the family get together (All somewhat diminishing in the
                                  urban areas). Opinion of the neighbours and social groups is still very powerful. Mothers will
                                  always eat after feeding the children and the husband. They would insist on handing over home
                                  made food tiffin to the four or five figure salary earning children, who obviously are more
                                  comfortable in being seen to with the times and by ordering a Pizza or Burger. (This does not
                                  however faze the doting mothers.) A study published some time back in India Today stated that
                                  children still spend maximum time at home and are deeply influenced by their parent’s opinions
                                  (Though none of the two generations would readily agree to this!). In a manner of speaking,
                                  parents are still their best friends.
                                  Marriages are made in heaven and are for life. Even the NRI children would mostly rely on their
                                  mother’s opinion for the best match (Though most of them will claim differently). Home made
                                  remedies are used with greater faith than the allopathic medicines (Gargles for sore throat, Turmeric
                                  in milk for the hidden injury and Garlic for lowering B.P.). While eating in a restaurant, they will
                                  order dishes that the family can share and think nothing of eating from each other’s plate.
                                  Middle class values are shared Family Values, which are a great bonding factor. These are based
                                  on Pragmatism. They suggest achievement and consolidation rather than the Unsustainable
                                  Exponential Spiral. More power to the Indian middle class.
                                  Women, being the integral part of our so called democratic nation have always been looked down
                                  under the dictatorship of men. Women not only suffer in the rural India, but the problem remains
                                  the same in the urban sector of the society too. India’s economy has undergone a substantial
                                  transformation since the country’s independence in 1947 and so the growth of women has also
                                  evolved. A section of Indian women the elite and the upper middle class have gained by the




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