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Unit-6: Theory of Demand and Elasticity of Demand



            Price elasticity is determined on different points of simple curve by Fig. 6.19.         Notes


                                                 Fig. 6.19

                                         Y
                                           M


                                        P
                                       Price (`)  P  ∆P  B A  C

                                         1
                                                   ∆Q
                                                               N
                                        O                        X
                                                Q      Q
                                                        1
                                               Quantity

             (i)  Point P is located in the middle of demand curve MN so PN (lower segment) and PM (upper segment)
               will be equal. Therefore,
                   PN
                E =    ____       = 1 (Unity) means elasticity of demand on point P will be unity.
                d  PM

            4.  Arc Elasticity Method

            Arc Elasticity Price is a measurement of the average responsiveness of change, which shows the
            portion between two points on the demand curve. An arc is the portion between two points on the
            demand curve. In fig. 6.20, the portion between A and C points is an arc on demand curve DD. The
            elasticity which is to be found by using midpoint or average price and quantity, it is called as Arc
            Price Elasticity.


                                                 Fig. 6.20


                                      Y
                                            D    Arc Elasticity

                                    Price (`)  P   A        ARC

                                     P
                                      1                         C  D



                                     O                               X
                                                   Q          Q 1
                                                 Quantity



              Arc elasticity is the elasticity at the midpoint of an arc of a demand curve.
                                                                                   —Wastson.
              Arc eleasticity is a measure of the average elasticity between two points on the demand.
                                                                                   —Ferguson.




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