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Pavitar Parkash Singh, Lovely Professional University            Unit-28: Economics of Risk and Uncertainty



                                                                                                     Notes
                     Unit-28: Economics of Risk and Uncertainty








               CONTENTS

               Objectives
               Introduction

                28.1   Individual Consumer’s Behaviours Towards Risk

                28.2   Risk Preference: Attitude Towards Risk
                28.3   Gambling

                28.4   Summary
                28.5   Keywords

                28.6   Review Questions
                28.7   Further Readings



            Objectives

            After studying this unit, students will be able to:
              •  Know the individual consumer’s behavior towards Risk.
              •  Explain about the gambling.
              •  Study about the insurance.
              •  Know about the assets portfolio selection.



            Introduction

            Uncertainty is a factor of human life. So, there is risk in all financial transaction. Wherever, there is
            uncertainty, there is risk. This is important to know the difference between uncertainty and risk. Risk
            is a situation, in which the probability of an incident can be measured. On the other side, uncertainty
            is a situation, where the probability cannot be measured. So, here are one or more incidents in the
            situation of risk and the risk taker is aware about the all possible incidents and know about the
            probability of every incident. In the situation of uncertainty, we neither know the right nature of
            incidents nor can distribute the probabilities. There is uncertainty in the real life and in lots of objects
            and services, like the investments in share and stock, insurance and gamble etc. So, such decisions
            would be taken whose result cannot be known prior.
            Before the analysis of the theory of risk, it would be beneficial to understand the assumptions that to
            be used in this experiment.




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