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Guidance and Counseling
Notes So, in personal guidance problems of individual and social health, emotional and social adjustments,
economic and social relationships etc. have an important place.
10.3 Purpose of Personal Guidance
The purpose of personal guidance is to help the individual in his physical, emotional, social, moral
and spiritual development and adjustment. The purpose of personal guidance leads to different
activities to be organised for example for physical development, play activities of children have to
be properly organised, for emotional development children have to be provided with opportunities
for self expression. Again the nature and purpose of guidance is also different in different stages of
child education.
Personal guidance refers to the help given to an individual towards a better adjustment
in the development of attitudes and behaviors in all areas of life.
10.4 Need of Occupational Information in Personal Guidance at College
Level
Need of Occupational Information is Personal Guidance Occupational Information is needed to
(i) Make guidance informative - students need to know the jobs work processes, where the training
institutions are situated the content of training, the avenues of employment after training, the
average income, status of the work, future prospects etc. Without adequate and accurate realistic
and work oriented information it is not possible for a worker to help the individual evaluate his
abilities and aptitudes in terms of the requirements of a course or career.
(ii) Help in educational and vocational planning — Realistic information about jobs and the trends
can go a long way in helping in educational and vocational planning.
(iii) Help revise the old courses and develop the now ones – An analysis of the long range
occupational and industrial trends of present scenario.
10.4.1 Collecting Occupational Information
The needs and background of the students will determine the type and amount of information
collected. It should normally cover all those occupations which the students of a college or university
have been entering in the previous years and are likely to enter in future. It should also cover
information about the new openings which are rapidly coming up.
Collection of information should be a Continuous process. The requirements change, the information
changes, the Context may alter or individual query may be different in its composition. The continuous
flow of information will help review and revise the information and make it up to date.
10.4.2 Methods of Collecting Information
Information may be collected through a variety of methods’ one of the most popular methods is
survey. It has three forms
(i) Want Ads Survey
(ii) Alumni follow up survey
(iii) Community Survey
A want and survey is one of the cheapest and the easiest methods of collecting information. It is a
good method as it provides current information about many kinds of jobs.
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