Page 126 - DEDU503_EDUCATIONAL_MANAGEMENT_ENGLISH

Educational Management

Notes 9.11 Summary

• Management control can be defined as a process which ensures that the progress of the assigned
work is according to the plan.
• Controlling is an end function : A function which comes once the performances are made in
confirmities with plans.
• Controlling is a pervasive function : which means it is performed by managers at all levels and
in all type of concerns.
• Controlling is forward looking : because effective control is not possible without past being
controlled. Controlling always look to future so that follow-up can be made whenever required.
• “Management control is a systemic effort to set performance standards with planning objectives,
to”:
• design information feedback systems.
• compare actual performance with these pre-determined standards,
• determine whether there are any deviations and to measure their significance, and take any
corrective action required to assure that all corporate resources are being used in the most
effective and efficient way possible for achieving corporate objectives.
• The first step in any control process is establishing standards. Standard is a desired or expected
event which should grow out of organisational objectives. Standard may be defined as a unit of
measurement which can be used to evaluate performance. Actually with the setting of standards
the process of control begins.
• After setting the standard the second step is the measuring or monitoring of performance. It is
a continuous ongoing process done with the help of an appropriate mechanism. Systematic
flow of information is necessary to keep effective control over performance and this necessitates
timely availability of accurate reports.
• Next step in the control process to compare the performance that the managers have been
monitoring with the standards established at the first stage. R.C. Davis identifies four phases in
the comparison;
• If it is found that the performance matches the standards you can conclude that every thing is
in control but if the results are otherwise, it is time to act.
• After making a comparative assessment of established standards and performance the important
step is to take appropriate action. Corrective action is essential to ensure that in future the
desired objective is achieved. This may involve alterations, changes, rethinking or devising and
employing better methods.
• The important point is that as a manager you must consider various alternatives and depending
on the requirement take proper action. Only identifying failures is of no use.
• Information seeking, information sharing and information analysis are vital in the control process.
For seeking information you can :
• Depend on personal observations, i.e., going to the area of activities and having a first hand
experience about the quality of services, service timing and attitudes of those providing services.

• According to Theo Haimann, “Staffing pertains to recruitment, selection, development and
compensation of subordinates.”
• Staffing is an important managerial function : Staffing function is the most important mangerial
act along with planning, organizing, directing and controlling. The operations of these four
functions depend upon the manpower which is available through staffing function.

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