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Methodology of Social Research

notes it will be known by a person crossing or not crossing at the appropriate place, that whether he is
traditional or a supporter of thought-process of the new generation.

Notes some intellectuals have drawn our attention towards a few demerits of this scale.
From those, the first is that for developing such a scale, definite type of dichotomous
words are needed which are not found easily, as a result of which development of
scale sometimes becomes very difficult. Second point is that through scale, study
of people keeping mixed attitude cannot be done.

15.12 summary

y scaling makes science so capable that they may correctly and credibly measure the phenomenon
coming under their study subject.

y in types of scales mainly point scales, social distance scales, rating or intensity scales, ranking
scales are included.
y Many sociologists have told the method of measuring attitude. out of these, thurstone and
Likert methods are the main ones.

15.13 Keywords

1. scaling: scaling is the method of determining the characteristics of objects through words
or points or other symbols. it is such a method through which objects or phenomenon are
measured.
2. Opinion Scale: Person’s opinion is the reflection of his attitude—it is the directing principle
of this method. Under this method, measuring unit or scale is made.

15.14 review Questions

1. tell the utility of scaling.
2. those scales that have been used in sociological studies, describe them.
3. tell the method of Likert’s scale.

answers: self assessment

1. Consent or denial 2. opinions 3. Measuring scales.

15.15 Further Readings

Books 1. sociological research and statistics-ravindranath Mukherji.
2. Methodology of social research-sanjeev Mahajan, Arjun Publishing House.

122 loVely professional uniVersity