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Unit-22: Content Analysis

to these. to be saved from this problem, extreme precautions need to be taken during the study work. notes
Only because of the qualitative nature, it is not easy to find the reality of analytic description and
inference. There is so much variance in the means of communication itself that it becomes difficult to
say that the inference we have drawn on the basis of one study, can be applied on all such subjects
or not. Along with this, speed of change in the content of these means is so fast that today’s inference
is proved useless in some time itself.

Did You Know? one limitation of this technique is that this technique cannot be used in
field-work. Despite of all these limitations, this fact cannot be denied that
with the help of this technique, many scientific studies have happened and
our knowledge has increased with those studies.

22.4 summary

y this method is related to content of facts obtained from communication and linguistic
expressions.
y Quantitative study of qualitative subjects is possible through this technique.

22.5 Keywords

1. content analysis: Method of objective, organized and quantitative analysis of content,
expressed in written, oral or spectacular means of communication is called content analysis.
It is being used in the field of radio, Doordarshan, science of literature, music, education.
2. Definition of Content Analysis Technique: young has emphasised that content analysis is
related to research data obtained through linguistic expressions and through this research method
we try to present an orderly, objective and quantitative description of this content itself.

22.6 review Questions

1. What are the specialities of content analysis technique?
2. What are the limitations of content analysis technique? Mention.
3. What is the importance of content analysis technique?

answers: self-assessment

1. Accountable 2. Motivations 3. expressions.

22.7 Further Readings

Books 1. Methods of social research-sanjeev Mahajan, Arjun Publishing House.
2. saidhaantik samaajshaashtra-Dr.Ganesh Pandey, Arun Pandey, radha
Publication.

loVely professional uniVersity 167