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Unit 5: Decision-making




               Satisficing decisions make  progress toward objectives, and  this progress  can be made  Notes
               while continuing to search for the better decision. In other words, satisficing, by recognizing
               the internal as well as external limitations under which decision-makers operate, provides
               a flexible approach where objectives can be achieved more easily. The Figure 5.3 below
               indicates the factors leading to bounded rationality and satisficing decisions.
                  Figure  5.3: Factors  Leading  to  Bounded Rationality  and Satisficing  Decisions


                         Information       External Factors      Time and
                         Processing                             Cost Limits
                          Abilities                               (Internal)



                        Organizational                           Personal
                                          DECISION MAKER
                         Objectives                               Factors

                                          Satisficing Decisions


               Evaluation: Does the bounded rationality model more realistically portray the managerial
               decision process? Research indicates that it does. One of the reasons that managers face
               limits to their rationality is because they must make decisions under risk and time pressure.
               The situation they find themselves in is highly uncertain and the probability of success is
               not known. The model also highlights the importance  of looking  into the behavioural
               aspects in the decision-making process. This knowledge certainly helps in understanding
               how and why managerial decisions have been made.





             Case Study  Mr. Sharma's Decision

                     r. C.S. Sharma joined in 1970 in  Indian Institute of Technology – a premier
                     educational  institution in the country  imparting higher  level education  in
             Mtechnology. His job demanded higher level and latest knowledge, higher level
             teaching skill, and other skills in introducing and practising different teaching methods
             and bringing coordination between the institute and industry. The institute implemented
             the pay scales in 1976 recommended by the University Grants Commission which were at
             par with the pay scales of teachers in Universities and Colleges. The demands of the jobs
             in Universities and Colleges are quite low compared to those of the Institute.
             The pay of Mr. Sharma has been fixed at that level of Mr. Singh, who joined the Institute in
             1974 as the University Grants Commission did not recommend any weightages for the
             teachers who put up less than five year's experience. Mr. Sharma was quite unhappy over
             the parity of salary of the teachers of the institute with those of university teachers and
             College teachers on the one hand and equalising his pay with his junior Mr. Singh on the
             other hand.
             The Institute again revised the pay scales of the teachers in 1987 based on the pay scales
             recommended  by  the  University  Grants  Commission  in  1986.  University  Grants
             Commission again maintained parity in pay scales of Institute teachers, University teachers
             and College teachers. The pay scale of Mr. Sharma was revised and it was fixed at  ` 3,700
             which was equal to the pay of Mr. Singh, Mr. Kulkarni, who joined the institute in 1984 and
                                                                                 Contd...



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