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CONTENT
Unit 1: Basic Concepts of Economics 1
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Unit 2: Demand Analysis 13
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Unit 3: Supply and Market Equilibrium 27
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Unit 4: Elasticity of Demand 44
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Unit 5: Consumer Behaviour: Cardinal Approach 57
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Unit 6: Consumer Behaviour: Ordinal Approach
67
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Unit 7: Production Theory 84
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Unit 8; Laws of Production 102
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Unit 9: Cost Concepts 116
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Unit 10: Market Structure – Perfect Competition 141
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Unit 11: Monopoly 162
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Unit 12: Monopolistic Competition 177
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Unit 13: Oligopoly 193
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Unit 14: Pricing Decisions 220
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