Page 185 - DENG102_COMMUNICATION_SKILLS_II

Communication Skills-II

notes 3. State the relevance of written business communication for organizations.
4. Why is ‘revising’ considered as an essential step to preparing business messages?

5. How should business messages be composed? What factors are to be kept in mind?
6. Discuss the advantages and disadvantages of written communication.
7. Discuss the principles of clarity and brevity.
8. State the general guidelines for writing effective business correspondence.
9. “The creativity of this effort comes from the stimuli produced by the mind.” Explain with
reference to business correspondence.
10. “Documentation of knowledge and experience facilitates institutionalization of individual
wisdom.” Substantiate.
11. “For technical writing to be effective, you have to get your message across.” Discuss.
12. Explain the importance of being accurate in business correspondence.

answers: self assessment

1. Conventional 2. Sensory receptors 3. One 4. True
5. True 6. False 7. False 8. False
9. Pre-writing 10. Revision 11. Editing 12. Publishing

13. True 14. True 15. False 16. True
17. False

12.8 further readings

Books Asha Kaul, Effective Business Communication, Prentice Hall of India, P.239.
Mary Ellen Guffey, Business Communication, Process & Product, Thomson Asia Pvt.
Ltd., Singapore, 2004, P.102-105.

Meenakshi Raman, Prakash Singh, Business Communication, Oxford University
Press, 7th Impression 2008, P. 236.
PD Chaturvedi & Mukesh Chaturvedi, Business Communication—Concepts, Cases
and Applications, Pearson Education, New Delhi, 2007, P. 70.

Online links www.nos.org/Secbuscour/cc14.pdf
http://www.savvy-business-correspondence.com/
http://smallbusiness.chron.com/importance-courtesy-writing-business-letters-
2852.html
http://www.ehow.com/facts_5595243_importance-business-letters_.html

180 lovely Professional university