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Macro Economics




                    Notes            Our results show that a significant expansion in consumption is not dependent on  an
                                     equally significant decline in savings. There are  three major factors driving  increased
                                     consumption, by far the  most important being rising  incomes, which we estimate will
                                     account for 80 percent of total growth over the next two decades. The second driver will be
                                     population growth, which we find will account for a further 16 percent of the overall rise
                                     in consumption.

                                     The third factor will  be savings but developments  on this  front will  play a  relatively
                                     minor role. We expect India's household savings rate to peak and gradually decline from
                                     its  current level  of 28  percent of  disposable income  to 22 percent  in  2025 as  India's
                                     demographics become more youthful. However,  this change will account for just four
                                     percent of future consumption  growth. Even if household savings were to remain flat,
                                     consumption would still grow substantially.
                                     The primary driver of India's growth as a consumer  economy will  thus be increasing
                                     incomes. Our analysis shows that average  real household  disposable income  is set to
                                     grow from 113,744 Indian rupees in 2005 to 318,896 Indian rupees by 2025, a compound
                                     annual growth rate of 5.3 per cent. This is much more rapid than the 3.6 percent annual
                                     growth of the past 20 years and, with the exception of China, much quicker than income
                                     growth in other major markets.
                                     Income growth is, in turn, dependent on sustaining overall economic growth in the years
                                     ahead. We are optimistic on this front because of the substantial scope for Indian businesses
                                     to increase their productivity, the growing openness and competitiveness of the Indian
                                     economy, and favorable demographic trends. Our income estimate assumes real compound
                                     GDP growth of 7.3 percent a year from 2006-2025, acceleration from the 6 percent growth
                                     of the previous two decades, but in line with most estimates of India's long-run sustainable
                                     growth path.
                                     India's economic reforms, and the increased growth that has resulted, have already proved
                                     to be the most successful anti-poverty program in India's history. In 1985, 93 percent of the
                                     population had an annual household income of less than 90,000 Indian rupees-an income
                                     bracket we categorize as deprived. By 2005, this had dropped by about two-fifths to 54
                                     percent of the population. By 2025, we see the deprived segment shrinking even further to
                                     only 22 percent of the total population.
                                     Rising incomes will also create a sizeable and largely urban middle class. We define the
                                     middle class as spanning real  annual household disposable incomes of 200,000 Indian
                                     rupees to 1,000,000 Indian rupees. In 2005, the Indian middle class was still relatively small
                                     with 50 million people or some 5 percent of the population. However, if India achieves the
                                     growth we assume, its middle class will swell to 583 million people or 41 percent of the
                                     population. In addition, households with real earnings more than 1,000,000 Indian rupees
                                     a year, which we refer to as global, will comprise nearly 2 percent of the population, but
                                     earn almost a quarter of its income.
                                     Widespread concern that India does not save enough and that investment will suffer if
                                     consumption becomes the driving force of the economy is not warranted, in our view.
                                     Negative comparisons about  India's level of savings are usually made against China
                                     whose gross national savings rate has risen from 33.6 percent in 1985 to 50.4 percent in
                                     2005-arguably too  high a  rate and driven by  inefficiencies in China's financial sector.
                                     Against other high-saving countries such as South Korea and Japan, India's savings rate is
                                     actually relatively high.


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