Page 167 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes Then

(a) Find out the number of units from each strata if the sample constitutes 1% of the
population.
(b) If selection is for 150 items selecting equally from each strata, find out the number of
sample units from each strata.

Answers: Self Assessment

1. Sampling 2. Target
3. Frame 4. Small

5. Target 6. Resources
7. Equal Probability 8. Varying Probability
9. Same 10. All
11. Sampling frame 12. Data Error

13. Failure to locate 14. Random Sample

8.11 Further Readings

Books Alan T Shao, Marketing Research, Cengage.
Cisnal Peter, Marketing Research, MCGE.
Cooper and Schinder, Business Research Methods, TMH.

CR Kotari, Research Methodology, Vishwa Prakashan.
David Luck and Ronald Rubin, Marketing Research, PHI.
Goode Hatt, Methods in Social Science, McGraw-Hill.
Gupta, Marketing Research, ICFAI.
Naresh Amphora, Marketing Research, Pearson Education.

S.N. Murthy & U. Bhojanna, Business Research Methods, 2nd Edition, Excel Books.
William MC Trochim, Research Methods, Biztantra.
William Zikmund, Business Research Methods, Thomson.

Online links www.indiastudychannel.com
www.scribd.com/doc
www.soas.ac.uk

www.web-source.net

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