Page 45 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes Validity: Validity is the ability of a measuring instrument to measure what it is supposed to.

Variable: Variable is the quantity, in which we are interested, that varies in the course of the
research or that has different variables for different samples in our study.

Answers: Self Assessment

1. Research 2. Scientific

3. Objective 4. MR
5. Market research 6. Questions
7. Validity 8. Reliability
9. Accuracy 10. research process

11. inter-related 12. Sample unit
13. Coding

2.12 Review Questions

1. What do you mean by research?
2. What is the importance of research?

3. Write down the features of a good research study.
4. Explain the goals, strategy and tactics of research.
5. Who are the internal and external research suppliers?

2.13 Further Readings

Books Arthur, Maurice, Philosophy of Scientific Investigation, Baltimore: John Hopkins
University Press, 1943.
Bernal, J.D., The Social Function of Science, London: George Routledge and Sons,
1939.
Chase, Stuart, The Proper Study of Mankind: An Inquiry into the Science of Human
Relations, New York, Harper and Row Publishers, 1958.

S. N. Murthy and U. Bhojanna, Business Research Methods, Excel Books, 2007.

Online links www.indiastudychannel.com

www.scribd.com/doc
www.soas.ac.uk
www.web-source.net

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