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CONTENT




                       Unit 1:     Quantitative Techniques for Managers                                     1
                                   Neha Tikoo, Lovely Professional University

                       Unit 2:     Introduction to Research                                                19
                                   Neha Tikoo, Lovely Professional University


                       Unit 3:     Language of Research                                                    41
                                   Neha Tikoo, Lovely Professional University


                       Unit 4:     Research Problem                                                        53
                                   Neha Tikoo, Lovely Professional University

                       Unit 5:     Review of Literature in Research                                        74
                                   Neha Tikoo, Lovely Professional University

                       Unit 6:     Research Design                                                         80
                                   Neha Tikoo, Lovely Professional University

                       Unit 7:     Sources and Methods of Data Collection                                107
                                   Neha Tikoo, Lovely Professional University


                       Unit 8;     Sampling and Sampling Distribution                                    142
                                   Dilfraz Singh, Lovely Professional University


                       Unit 9:     Attitude Measurement and Scaling Techniques                           163
                                   Tanima Dutta, Lovely Professional University


                       Unit 10:    Correlation                                                           196
                                   Dilfraz Singh, Lovely Professional University

                       Unit 11:    Multiple Regression and Correlation Analysis                          217
                                   Tanima Dutta, Lovely Professional University

                       Unit 12:    Hypothesis Testing                                                    233
                                   Dilfraz Singh, Lovely Professional University

                       Unit 13:    Test of Significance                                                  241
                                   Tanima Dutta, Lovely Professional University

                       Unit 14:    Multivariate Analysis                                                 255
                                   Dilfraz Singh, Lovely Professional University
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