Page 58 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Neha Tikoo, Lovely Professional University
Unit 4: Research Problem

Unit 4: Research Problem Notes

CONTENTS
Objectives
Introduction
4.1 Sources for Problem Identification
4.1.1 Self Questioning by Researcher while Defining the Problem
4.2 Selection of Problem
4.2.1 Selection Criteria

4.3 Understanding Problem
4.4 Necessity of Defined Problem
4.5 Pilot Testing
4.5.1 Data Collection
4.5.2 Data Processing
4.5.3 Analysis and Interpretation
4.6 Reporting the Results
4.7 Summary
4.8 Keywords
4.9 Review Questions
4.10 Further Readings

Objectives

After studying this unit, you will be able to:
 State the sources for problem identification;

 Identify the selection of problem;
 Define the concept of problem;
 Report the necessity of defined problem;

 Interpret the pilot testing;
 Summaries the reporting of results.

Introduction

There is a famous saying that “problem well-defined is half solved”. This statement is strikingly
true in market research, because if the problem is not stated properly, the objectives will not be
clear. If the objective is not clearly defined, the data collection becomes meaningless.
The first step in research is to formulate the problem. A company manufacturing television sets
might think that it is losing sales to a foreign company. A brief illustration aptly demonstrates
how such problem can be ill-conceived. The management of a company felt, a drop in sales was
because of the poor quality of product. Subsequently, research was undertaken with a view to

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