Page 4 - DMGT310_ENTREPRENEURSHIP_AND_SMALL_BUSINESS_MANAGEMENT

SYLLABUS
Entrepreneurship and Small Business Management

Objectives:
1. To enable students understand entrepreneurship, its relevance and importance in the 21st century.
2. To enable students understand how to become an entrepreneur.
3. To enable students understand the role of entrepreneurial leadership plays in the nurturing and growth of a startup.
4. To enable students understand the importance of small business management.

Sr. No. Topics
1. Entrepreneurship: meaning, importance of entrepreneurship, concepts, Characteristics, classifications of entrepreneurship,
problems faced by entrepreneurs in India.
2. Entrepreneur v/s intrapreneur, entrepreneurial models, Legal issues for Entrepreneur: Intellectual property rights:
Copyrights, Trademarks, Trade secrets, Patents.
3. Women Entrepreneurs, working environment, challenges in the path of women entrepreneurs, empowerment, Grassroots
entrepreneurs through self help groups (SHG).
4. Building the business plan- Feasibility study: Setting up of Small business enterprises,
5. Financial Considerations: Basic financial statements, Managing Cash Flows, Preparation of projected financial statements,
Applications of Business ratios, Sources of finance: Debt and Equity.
6. Marketing: Marketing considerations- selecting the target market, market strategy. Pricing strategies and marketing of
services, export marketing.
7. Production management in Small business: production and material management, Break even analysis.
8. HRM in Small business: Importance of HRM, HRD, Industrial relations, labour laws, pollution control laws.
9. Institutions supporting small business enterprises: Introduction, Central level institutions, state level institutions, other
agencies.
10. Sickness in small business enterprises: Definition and status of Sickness of SSI’s in India, causes of sickness, Symptoms and
cure of sickness.