Page 104 - DECO303_INDIAN_ECONOMY_ENGLISH

Unit 6: Agriculture in the National Economy

Notes
Progress in Agriculture (Since Liberation) – 50 Years
Name of the Crop 1960-61 2009-10
Area Total Production Area Total Production
(Ha) (Ton) (Ha) (Ton)
Paddy 50302 79948 47104 150919
Pulses 6998 3500 7890 8535
Groundnut 50 49 2828 8055
893
70
Sugarcane 32517 2822 55732 52343
Agriculture Coconut 18497 (million nuts) 25686 (million nuts)
Cashew nut
3000
17556
70
128.76

2795
Arecanut
Banana 1721 1735 1713 24662
6600
2219
1100
Pineapple 40 400 273 4520
Vegetables 78 634 5671 58130
Black Pepper – – 717 230
Source: http://www.agri.goa.gov.in/agriculture-in-goa

Case Study Tapping the Opportunities in Environment: A Case
Study of Yes Bank

es Bank is the country’s youngest bank – and the first greenfield to be set up in 12
years – very much optimistic about its future. It is already drawing up ambitious
Yexpansion plans, not just at home but also internationally. Yes Bank began
operations in August 2004. It had a successful Initial Public Offering (IPO) in June 2005,
when its issue was oversubscribed about 25 times. Today, it has managed to carve a niche
for itself in areas like cross-border deals and currency strategies.
“One of the strengths and differentiating features of Yes Bank is its knowledge banking
approach. Our approach is service oriented; we offer what is missing in the market place.
We offer choice and convenience to customers.”
—Rana Kapoor
Late founder, Yes Bank
It was December of 2006 when Business World rated Yes Bank as the third largest bank in
a survey that included both public and private sector banks. This was not the only award
the bank got. It has received a number of accolades since its inception in 2004. Considering
a late entry in an industry where all others have a prominent set up in the market and the
scepticism it faced from the experts on the announcement of entering into this overcrowded
market., the bank differentiated itself, by employing what they called “knowledge banking
approach”, which has a huge emphasis on technology and human resource. The knowledge
banking concept was the main differentiator and using this approach, they were planning
to give specialized services.
Yes Bank focuses on three distinct segments: corporate and institutional banking, business
and transactional banking, and retail banking and wealth management. The wholesale
(corporate and institutional) banking division made waves, when it managed two major
overseas Mergers and Acquisitions (M&A) deals on behalf of its Indian clients.
Contd...

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