Page 123 - DECO405_MANAGERIAL_ECONOMICS
P. 123

Managerial Economics                                         Ashwani Panesar, Lovely Professional University




                    Notes                                  Unit 8: Cost Analysis




                                     CONTENTS
                                     Objectives
                                     Introduction

                                     8.1  Cost Concepts
                                     8.2  Fixed and Variable Costs

                                     8.3  Short Run and Long Run Costs
                                          8.3.1 Short Run Average Costs and Output
                                          8.3.2 Short Run Marginal Cost (MC) and Output

                                          8.3.3 Costs in the Long Run
                                     8.4  Total Cost, Average Cost and Marginal Cost

                                     8.5  Economies of Scale
                                     8.6  Economies of Scope
                                     8.7  Types of Revenue Curves and their Applications

                                     8.8  Summary
                                     8.9  Keywords
                                     8.10 Self Assessment

                                     8.11 Review Questions
                                     8.12 Further Readings


                                   Objectives


                                   After studying this unit, you will be able to:
                                       Discuss various types of costs
                                       Explain the behaviour of short run and long run cost curves
                                       State the concept of Economies of scales and economies of scope
                                       Discuss the revenue curves and their applications

                                   Introduction

                                   The cost which a firm incurs in the process of production of its goods and services is an important
                                   variable for decision making. Total cost together with total revenue determines the profit level
                                   of a business concern. In order to maximise profits a firm endeavours to increase its revenue and
                                   lower its costs. To this end, managers try to produce optimum levels of output, use the least cost
                                   combination factors of  production, increase factor productivities and improve organisational
                                   efficiency.




          118                               LOVELY PROFESSIONAL UNIVERSITY
   118   119   120   121   122   123   124   125   126   127   128