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CONTENT
Unit 1: Introduction to Managerial Economics 1
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Unit 2: Market Demand 19
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Unit 3: Market Supply and Equilibrium 30
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Unit 4: Consumer Behaviour (Utility Analysis) 42
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Unit 5: Elasticity of Demand 65
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Unit 6: Production Theory 86
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Unit 7: Laws of Production 105
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Unit 8; Cost Analysis 118
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Unit 9: Market Structure – Perfect Competition 140
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Unit 10: Imperfect Competition – Monopoly 161
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Unit 11: Monopolistic Competition 175
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Unit 12: Oligopoly 186
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Unit 13: Basic National Income Concepts 203
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Unit 14: Calculation of National Income 218
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