Page 131 - DMGT404 RESEARCH_METHODOLOGY

Hitesh Jhanji, Lovely Professional University Unit 7: Secondary Data

Unit 7: Secondary Data Notes

CONTENTS
Objectives
Introduction

7.1 Secondary Data
7.1.1 Internal Secondary Data
7.1.2 External Secondary Data
7.1.3 Benefits and Limitations of Secondary Data

7.2 Special Techniques of Market Research or Syndicated Data
7.2.1 Consumer Purchase Data or Panel Type Data
7.2.2 Retail and Wholesale Data
7.2.3 Advertising Data
7.3 Advantages and Disadvantages of Secondary Data
7.4 Summary

7.5 Keywords
7.6 Review Questions
7.7 Further Readings

Objectives

After studying this unit, you will be able to:
 Recognize the notion of secondary data
 Differentiate the various types of secondary data.
 Identify the special techniques of secondary data

 Generalize the advantages and disadvantages of secondary data
Introduction

In research, secondary data is collecting and possibly processed by people other than the researcher
in question. Common sources of secondary data for social science include censuses, large surveys,
and organizational records. In sociology primary data is data you have collected yourself and
secondary data is data you have gathered from primary sources to create new research. In terms
of historical research, these two terms have different meanings. A primary source is a book or
set of archival records. A secondary source is a summary of a book or set of records.

7.1 Secondary Data

Secondary data are statistics that already exist. They have been gathered not for immediate use.
This may be described as "those data that have been compiled by some agency other than the
user". Secondary data can be classified as:

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