Page 115 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Unit 6: Organisational Appraisal: Internal Assessment 2

Integration involves merging the two cultures in such a way that separate cultures of both firms Notes
are preserved in the resulting culture.
Value Chain: Value chain is 'a string of companies working together to satisfy market demands.'

6.7 Self Assessment

Fill in the blanks:
1. An organisation's ..................... can exert a powerful influence on the behaviour of all
employees.
2. An optimal culture is one that best supports the ..................... and ..................... of the company.
3. A culture grounded in ....................., ..................... and ..................... norms that match what is
needed for good strategy implementation.
4. An important part of managing the strategy implementation process is establishing and
nurturing a good 'fit' between ..................... and .....................

5. When implementing a new strategy, a company should take time to assess .....................
6. Once a strategy is established, it is difficult to .....................
7. Changing a company's culture to align it with ..................... is one of the toughest management
tasks.
8. Changing culture requires both ..................... actions and ..................... actions.
9. Leaders must emphasize ..................... values through internal company communications.
10. The greater the gap between the cultures of the two firms, the ..................... the executives
in the acquired firm quit their jobs.

6.8 Review Questions

1. As a strategy manager, what would you do if you find that the culture of your organisation
is in conflict with company's direction and performance targets?
2. "Organisation does not have a "best" or a "worst" culture". Substantiate.
3. To be a good manager, one must expertly use symbols, role models, and ceremonial
occasions to achieve the strategy culture fit. Why/why not?
4. "Integration of culture remains atop challenge in majority of mergers and acquisitions".
Why?

5. Explain the rationale behind benchmarking with the help of suitable examples.
6. Do you think that each activity in the value chain can contribute to a firm's relative cost
position and create a basis for differentiation? Why/why not?

7. Explain the concept of value chain with the help of figure and suitable examples.
8. Conduct a value chain analysis for a computer system manufacturing company.
9. "Resources alone can't do any good for a company. " Elucidate
10. Discuss the organizational resources from a strategic point of view.

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