Page 117 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Hitesh Jhanji, Lovely Professional University
Unit 7: Corporate Level Strategies

Unit 7: Corporate Level Strategies Notes

CONTENTS
Objectives

Introduction
7.1 Expansion Strategies

7.2 Retrenchment Strategies
7.2.1 Turnaround Strategy

7.2.2 Divestment
7.2.3 Bankruptcy

7.2.4 Liquidation
7.3 Combination Strategies

7.4 Internationalisation
7.5 Cooperation Strategies

7.5.1 Joint Ventures
7.5.2 Strategic Alliances

7.5.3 Consortia
7.6 Restructuring

7.7 Summary
7.8 Keywords

7.9 Self Assessment
7.10 Review Questions

7.11 Further Readings

Objectives

After studying this unit, you will be able to:

Discuss the expansion strategies: concentration, integration and diversification
Explain the retrenchment and combination strategies
State the concept of internationalisation

Describe the concept of cooperation and restructuring

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