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Unit 9: Strategic Analysis and Choice




          9.10 Further Readings                                                                 Notes




           Books      Richard Lynch,  Corporate Strategy,  Prentice Hall,  Pearson Education Ltd., UK,
                      2006.
                      R. Srinivasan, Strategic Management, Prentice Hall of India, New Delhi, 2005.




          Online links  www.marketingteacher.com/Lessons/lesson_a_d_little
                      www.netmba.com/strategy/matrix/bcg
                      www.valuebasedmanagement.net/methods_ge_mckinsey





























































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