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Strategic Management Pavitar Parkash Singh, Lovely Professional University
Notes Unit 10: Strategy Implementation
CONTENTS
Objectives
Introduction
10.1 Activating Strategies
10.2 Nature of Strategy Implementation
10.3 Barriers and Issues in Strategy Implementation
10.4 Model for Strategy Implementation
10.5 Resource Allocation
10.5.1 Importance of Resource Allocation
10.5.2 Managing Resource Conflict
10.5.3 Criteria for Resource Allocation Process
10.5.4 Factors affecting Resource Allocation
10.5.5 Difficulties in Resource Allocation
10.6 Summary
10.7 Keywords
10.8 Self Assessment
10.9 Review Questions
10.10 Further Readings
Objectives
After studying this unit, you will be able to:
Explain how strategies are activated
State the nature and barriers in strategy implementation
Discuss the model of strategy implementation
Describe the concept of resource allocation
Introduction
Strategy implementation is the process of putting organisation’s various strategies into action
by setting annual or short-term objectives, allocating resources, developing programmes, policies,
structures, functional strategies etc. Even the best strategic plan will be useless unless it is
implemented properly. The strategy implementation is, therefore, the most difficult element of
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