Page 20 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Strategic Management

Notes 7. Suppose you are the Managing Director of an organisation. Your organisation is running
into losses due to poor management and decision making. How will you analyse the
situation and move your organisation out of the situation?
8. Have you ever challenged, shaken old work methods? What problems did you encounter?
Did you overcome them? How? If no, what were the reasons for their being
insurmountable?

9. With reference to a day's work, what steps do you take to organise and prioritize your
tasks?
10. Describe a specific instance, in a group situation, where you made your views known
about an issue important to yourself. What was the issue, and why was it crucial?
11. Outline in very broad terms how you would create a strategy for say, a public interest
campaign.

Answers: Self Assessment

1. direction 2. reinterpreting, shifting
3. purpose 4. performance

5. Formulation, implementation 6. vision, mission
7. image, competitive advantage 8. vision
9. sequentially 10. group think

11. planning 12. top management
13. external, internal 14. four
15. costly

1.12 Further Readings

Books Adapted from Pearce JA and Robinson RB, Strategic Management, McGraw Hill,
NY, 2000.

Fed R David, Strategic Management, New Jersey, Prentice Hall, 1997.
Hugh MacMillan and Mahen Tampoe, Strategic Management, Oxford University
Press, 2000.

Johnson Gerry and Sholes Kevan, Exploring Corporate Strategy, 6th Edition, Pearson
Education Ltd., 2002.
Rao VSP and Hari Krishna V, Strategic Management–Text and Cases, New Delhi,
Excel Books, 2003.
Richard Lynch, Corporate Strategy, Essex, Pearson Education Ltd., 2006.
Wheelen Thomas L, David Hunger J, Krish Rangarajan, Concepts in Strategic
Management and Business Policy, New Delhi, Pearson Education, 2006.

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