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Communication Skills-II

notes 4. A man who has worked efficiently with you for 8 years as sales representative has applied
to another company for the post of assistant sales manager. You have received an enquiry
about his ability and character. Draft a reply.
5. You have received an enquiry about an ex-employee of your accounts department. The
employee had a poor service record and had been persuaded to resign his post. Draft a reply.
6. An employee of your firm has been invited to represent a paper in an international
conference at Singapore. Write a letter of congratulation to him.
7. A cloth merchant of Delhi ordered 10 parcels of textile items from a merchant of Ahmedabad.
The goods were dispatched through goods train. Two bundles have been stolen in transit.
Write a letter to the Railway authorities to compensate the loss.
8. What are the essentials of a good business letter?

9. A timber merchant wants to open a current account in a nationalized bank. Write a letter to
the bank manager on this behalf.
10. Write a letter to Fire Insurance Company for the payment claim due to loss because of fire.
11. Write a letter from M/s Pratap and Sons, Delhi to M/s Nirma Chemicals, Ahmedabad,
giving a proposal for taking an agency.
12. Two letters have been sent to a client requesting to make the payment of outstanding
money by the sale of textile goods. But he has not responded to any of these letters. Write
a final letter to him.

answers: self assessment

1. False 2. False 3. True 4. True
5. False 6. False 7. True 8. True

9. False 10. True 11. False 12. False
13. Routine 14. Direct claim 15. Goodwill 16. Sales
17. Sub-headline, lead paragraph

14.6 further readings

Books Bowman, Joel and Branchaw, Business Communication: From Process to Product,
Dryden Press.
Courtland Bovee and John Thill, Business Communication Today, Random House,
New York.
P.D. Chaturvedi, Mukesh Chaturvedi, Business Communication: Concepts, Cases and
Applications, Pearson Education.
Urmila Rai and S.M. Rai, Business Communication, Himalaya Publishing House.

Online links http://www.sampleletters.in/category/sales-letters/
http://esl.about.com/b/2011/02/12/types-of-business-letters.htm
http://www.business-plans-guide.com/example-of-business-letters.html
http://www.englishclub.com/business-english/business-letters.htm

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