Page 28 - DENG102_COMMUNICATION_SKILLS_II

Unit 1: Speaking Skills

l Intimate touch: A child and mother usually touch to each other to shower affection. Two notes
friends/brothers meet each other after a long gap is also an intimate touch.
l Friendly touch: When two people meet, they touch their shoulders and back to show their
warmth and it is a friendly touch.

l Professional touch: Doctor examines their patients by touching. Surgeons operate their
patients.
l Social touch: Handshake is one of the commonest forms of this kind of touch. When a
teacher touches his student to encourage him, it is social touch. By touching the head of
younger ones, blessings are bestowed by the elder ones.



Case Study Wave: advertising radio fm Brand

young, gorgeous woman is standing in front of her apartment window dancing
to the 1970s tune, “All Right Now” by the one-hit band Free. Across the street a
A young man looks out of his apartment window and notices her. He moves closer
to the window, taking interest. She cranks up the volume and continues dancing, looking
out the window at the fellow, who smiles hopefully and waves meekly. He holds up a
bottle of wine and waves it, apparently inviting her over for a drink. The lady waves back.
He kisses the bottle and, excitedly says, “Yes.” Then, he gazes around his apartment and
realizes that it is a mess. “No,” he exclaims in a worried tone of voice. Frantically, he does
his best to quickly clean up the place, stuffing papers under the sofa and putting old food
back in the refrigerator. He slips on a black shirt, slicks back his hair, sniffs his armpit, and
lets out an excited, “Yeah!” in eager anticipation of entertaining the young lady. He goes
back the window and sees the woman still dancing away. He points to his watch, as if to
say “Come on. It’s getting late.” As she just continues dancing, he looks confused. Then a
look of sudden insight appears on his face “Five,” he says to himself. He turns on his radio
and it “too is playing” All Right Now The man goes to his window and starts dancing as
he watches his lady friend continue stepping. “Five, yeah,” he says as he makes the “okay”
sign with his thumb and forefinger. He waves again. Everyone in the apartment building
is dancing by their window to “All Right Now.” A super appears on the screen: “Are you
on the right wavelength?”
Questions
1. Why do you suppose that this commercial relies primarily on non-verbal
communication between a young man and a gorgeous woman?
2. Would any of the non-verbal communications in this spot (ad) not work well in
another culture?

self assessment

Fill in the blanks:
8. Non-verbal communication is ………………… to verbal communication.

9. Kinesics means ………………… .
10. ………………… expressions are a part of body language.
11. ………………… are the physical movements of arms, legs and limbs.

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