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Rishi Chopra, Lovely Professional University Unit 2: Decision Support

Unit 2: Decision Support Notes

CONTENTS
Objectives
Introduction

2.1 Decision Making
2.2 Definitions of Decision Making
2.2.1 Decision Making Process

2.2.2 Decision Making in a Total Quality Environment
2.3 Models
2.3.1 Rational-Economic (or Classical) Model
2.3.2 Administrative (or Behavioral) Model
2.3.3 Implicit Favorite Model

2.3.4 Political Model
2.4 Phases of Decision Making
2.4.1 Intelligence Phase

2.4.2 Design Phase
2.4.3 Choice Phase
2.4.4 Implementation Phase
2.5 Summary
2.6 Keywords

2.7 Review Questions
2.8 Further Readings

Objectives

After studying this unit, you will be able to:

Discuss the Concept of Decision Making
Explain the Models in Decision Making
Discuss the Phases of Decision Making

Introduction

To be an effective top-level manager today, you need automated support. With change now the
rule rather than the exception, more decisions must be made more quickly than ever before.
The entire decision-making process, from problem recognition to policy implementation, has
become so accelerated it’s simply impossible to rely on human response alone. You need an
automated system that will help you react and adapt to the constantly changing business
environment you must relate to. Your internal data processing system, if you have one, can only
offer minimum support because it is structured to perform the regular, scheduled operational

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