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Management Support Systems                                       Rajni Bhalla, Lovely Professional University




                    Notes                           Unit 5: Modeling and Analysis


                                     CONTENTS
                                     Objectives
                                     Introduction
                                     5.1  Modeling for MSS
                                          5.1.1  Some Major Modeling Issues

                                     5.2  Static and Dynamic Models
                                     5.3  Certainty, Uncertainty and Risk
                                          5.3.1  Decision Making under Certainty
                                          5.3.2  Decision Making under Uncertainty
                                          5.3.3  Decision Making under Risk
                                     5.4  MSS Modeling in Spreadsheets
                                     5.5  Simulation

                                          5.5.1  Characteristics of Simulation
                                          5.5.2  Advantages of Simulation
                                          5.5.3  Disadvantages of Simulation
                                          5.5.4  Methodology of Simulation
                                          5.5.5  Simulation Types
                                          5.5.6  Visual Interactive Simulation
                                          5.5.7  Conventional Simulation Inadequacies
                                          5.5.8  Visual Interactive Simulation
                                          5.5.9  Visual Interactive Models

                                     5.6  Optimization Via Mathematical Programming
                                     5.7  Summary
                                     5.8  Keywords
                                     5.9  Review Questions
                                     5.10 Further Readings

                                   Objectives

                                   After studying this unit, you will be able to:

                                       Discuss Modeling for MSS
                                       Explain Static and Dynamic Models
                                       Discuss the Concept of Certainty, Uncertainty and Risk

                                       Describe MSS Modeling in Spreadsheets
                                       Explain the Concept of Simulation
                                       Discuss Optimization via Mathematical Programming



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