Page 10 - DCAP303_MULTIMEDIA_SYSTEMS

Multimedia Systems

notes In 1992, Tandy Radio Shack becomes one of the first companies to release a
computer based on the Multimedia PC standard with its introduction of the
M2500 XL/2 and M4020 SX computers.

1.2 stages of Multimedia project

A multimedia product is made up of many ingredients from existing print products or from a
multitude of software. Each product has its own set of requirements.

Multimedia projects with a well thought out three-stage process involving:
1. Pre Production
2. Production
3. Post Production.

1.2.1 pre production
idea

The first question we ask is “why” you want to develop a multimedia project?

• Is multimedia the best option, or would a print product being more effective?
• Is the idea marketable?
project Goals

We determine what the product needs to accomplish. The goals have to be measurable and
behaviour-based from the visitor’s standpoint.

Demographics of target audience
Who is your product speaking to?
• Age
• Gender

• Educational background
• Socioeconomic level

• Ethnic background
• Language
• Profession
• Expectations.

product Concept
The core idea is born after several rounds of brainstorming.
Delivery Medium

How will your message or information reach the audience?
• CD-ROM
• Disks

• Web

4 LoveLy professionaL University