Page 146 - DCAP303_MULTIMEDIA_SYSTEMS

Multimedia Systems

notes these networks, there is a dependency and a directed acyclic graph. Autodesk Maya usually has
“.ma” file extension.

Create a 3D image using Maya software.

the success story of an indian animation Company

t has been an eventful five years for 32-year-old Rajiv Chilakalapudi ever since he
began to nurture his Hyderabad-based animation company, Green Gold Animation
IPvt. Ltd.

The company that started with just four people in 2001 is now 70-strong. But Chilakalapudi
says ‘the employee strength will rise to 1,000 in the next three years’. As managing director of
Green Gold Animation, he speaks at major business forums in India—like the ones organised
by FICCI, NASSCOM, etc.—as an expert in the field.

The products from his company—Vikram aur Betal and Krishna are aired on Cartoon Network
and Doordarshan. More programmes are on the way, he assures.
In a candid chat with rediff.com, Rajiv speaks about how he made his passion a success.

Cartoons, a passion even as a Child
Like all kids, I too was really fascinated by cartoons as a child. I remember getting up very early
in the morning on Saturdays and Sundays to watch the Disney cartoons on Doordarshan. I used
to wonder why there were only Mickey Mouse and Donald Duck and no Indian characters.
Though I was not an artist, I had lots of ideas then and there. I went on to do engineering as
there were no courses on animation back then.

After my graduation from Osmania University in 1995, I went to the USA to do Masters in
Computer Science. I worked as a software engineer in the US for three years. All through my
studies, and also later on, my desire was to be in the animation industry.
Three years into my job as a software engineer, I began looking at the animation industry
with more interest. I found that there were not many animation companies in India, and saw
a large potential in the market.
Learning animation

I saved as much money as I could in those three years and went to an animation school in
San Francisco.
I then knew animation was what I wanted to do in my life. What I was doing till then was just
mundane work where there was no creativity. I did not enjoy what I was doing. I decided to
come back to India. It was intuition that gave me the courage to chuck my well paying job
and come back to India to start my own animation company.
My parents were shocked. My father flew down to the United States to dissuade me. He asked
me, “Are you crazy? Why do you want to do this?” I managed to convince him how passionate
I was about my plans. Then he wanted to see my business plan. When I showed him my plan,
he felt it was a good one, that there was future in it and that it was worth taking the risk.

I came back not only because India is a huge market but also because I love my country. I am
very patriotic and I believe that India will be a superpower soon.
Contd...

140 LoveLy professionaL University