Page 161 - DCAP303_MULTIMEDIA_SYSTEMS

Unit 9: Working with Animation

• Animation/transition effects notes

• Specifying the sequence of the application
• Adding interactive controls for navigation and actions at run-time
• Creation of CD-ROM or Web-based distributions

Munich-based Convention ‘‘Digitale Cinematographie’’
attracts more exhibitors and visitors

unich, Germany, 2008—The digital film and production technology convention
“Digitale Cinematographie” organized by Band Pro Munich, Ludwig Camera Rental
Mand MKM Production was taking place for the 6th time in a row. Newest high
definition trends, developments and experiences were accompanied by numerous screenings
and workshops. A main focus during this unrivalled event throughout Europe was put on 3D
stereoscopy. Trade visitors from film and media industry found a very interesting platform
for lively discussions.
High definition is about to enter the domain of classic movie-, TV-and commercial production.
High definition technology is more and more establishing as production and broadcast
standard. Film professionals who will be successful in the future have to look into HD
production. The “Digitale Cinematographie” had more exhibitors and visitors than ever before:
40 exhibitors and 1177 visitors reflect the growing interest in the industry. The so called High
Definition Competence Centre, consisting of Band Pro Munich, Ludwig Camera Rental and
MKMedia Production, had founded this unique industry platform out of their experience
from sales, rental and production supervision. The 2000 qm exhibition space showcased a
comprehensive overview on future developments in production and postproduction. Hands-
on experience is the motor of success of the Digitale Cinematographie knows Gerhard Baier
of Band Pro Munich. It is not the exhibition which is in the focus of the convention concept
but the whole digital workflow chain. When rental and post production house owner Martin
Ludwig had established this show together with Gerhard Baier and Martin Kreitl six years
ago, he only thought of one thing: to demonstrate visitors how important it is to think about
the result of the production first before starting the digital production process at all.” The
Digitale Cinematographie wants to encounter trends by showing actual employments as for
example this year’s RED One workflow session” explains Martin Ludwig. For Martin Kreitl
the Digitale Cinematographie is even a pathfinder for cutting-edge trends throughout Europe.
He is convinced that digital cinematography will offer new and astonishing possibilities for
movie- and TV-audience, broadcast stations and cinema operators. He emphatically pointed
out that the spread of HDTV and the digital movie theatres underlies no (longer) limitations
on digital production technology. He is very positive about the fact that movie theatres
could attract more audiences with live coverage from concerts and sports events or stereo
3D-projections.
Many visitors were from the Munich area, which traditionally plays an important role in
the worldwide film production industry, as well as from other German film metropolis and
neighbouring countries. Manufacturers use the Digitale Cinematographie mainly to present
their newest gear and technology aside from the big industry conventions such as NAB and
IBC. Especially the Munich-based manufacturers such as ARRI, P+S Technik and Chrosziel
use their home field advantage. Also, many of the visitors—who are usually “main artisans”
such as production companies and DoPs, etc.—expect to see the latest product generations
Contd...

LoveLy professionaL University 155