Page 253 - DCAP303_MULTIMEDIA_SYSTEMS

Unit 14: Designing for World Wide Web (WWW)

samataMason.com notes

samataMason Website
Many of the attributes of good Web design can be found on the Website of the well-known
Chicago design firm, SamataMason. The introductory screen is simple and well organized.
The elements of text blocks and image float on a gray background and can be readily brought
up on either a small or large monitor without having to scroll left/right or top/bottom.
Hierarchy

Hierarchy and Composition

The site has essentially a four tiered hierarchy that is emphasized by size and direction. The
image, a horizontal rectangle, is the most important element and the top level of importance
is emphasized by the large scale. The second level, a vertical rectangle, is a list of category
choices. The third level, a horizontal rectangle, is a brief paragraph of descriptive information.
Subordinate information including the heads, company name, and rating control complete
the page.
Composition

visual analysis Diagram
Contd...

LoveLy professionaL University 247
Contd...