Page 104 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Pooja Gupta, LPU Unit 8: Business Process Reengineering – Model and Methodology

Unit 8: Business Process Reengineering – Model and

Methodology

CONTENTS

Objectives
Introduction
8.1 Strategic Alignment Model
8.1.1 Strategic Alignment Process
8.1.2 Types of Alignment
8.1.3 Business Strategy as the Driver

8.2 BPR Methodology
8.2.1 Rapid Re Methodology
8.2.2 Project Reengineering Life Cycle (PRLC)
8.3 Summary
8.4 Keywords
8.5 Self Assessment
8.6 Review Questions

8.7 Further Readings
Objectives

After studying this unit, you will be able to:
• Explain the strategic alignment model
• Discuss the different BPR methodologies
Introduction

BPR is a management approach that aims to improve a business by increasing the effectiveness and
efficiency of the processes that are present within and across organizations. BPR helps organizations to
analyze their business processes and determine how best they can be built to enhance the way the
business is conducted.
BPR is essential in businesses for several reasons as the organizational processes need to align people,
technology, and processes with strategies to attain business integration. BPR evaluates the current state
of a business and forms an operational and organizational blueprint to redirect policies, skills, data,
organizational skills, and process incentives to make targeted enhancements in business.
8.1 Strategic Alignment Model

The Strategic Alignment Model for Information System (IS) or Information Technology (IT) (Henderson
and Venkatraman, 1993) suggests that strategy and IT developments should be coherent. Precisely, the
Strategic Alignment model takes into consideration the coherence between four elements, namely,
Business Strategy (explanation and application processes of business strategy), the organization’s
structures and processes, IT Strategy (explanation and application processes of IT strategy), and IT
organization (technological processes and infrastructure associated to IT).
The alignment model was adopted by many researchers to study the performance of IT or IS. Strategic
alignment model for IT or IS is applicable to the Internet strategy. The strategic alignment model deals
with the consistency of Internet strategy with the rest of the organization.

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