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Unit 3: Internet Environment for E-Commerce
Find the different e-Business tools used for SCM.
3.4 Summary
• Internet is an enabler for e-commerce as the Internet allows businesses to showcase and sell their
products and services online.
• The Internet economy is a broader concept and it includes both e-commerce and e-Business.
• E-Business can be significantly improved by strengthening the links in the value chain between
businesses (B2B) and consumers (B2C).
• Organizations use the Internet to implement Customer Relation Management (CRM) and Supply
Chain Management (SCM) capabilities.
• Organizations use CRM to integrate sales, marketing, and customer service.
• SCM enables a manufacturer to manage the complex network of relationship between a
manufacturer and its suppliers.
3.5 Keywords
Electronic Data Interchange (EDI): It is the ordered transmission of data between the organizations by
electronic means.
Personal Digital Assistant (PDA): It is a mobile device that functions as a personal information
manager.
Proposal Generator: It is a document automation tool that increases the creation of professional,
customer-friendly business proposals and submittals.
Radio Frequency Identification (RFID): It is a technology that uses communication with the use of radio
waves to exchange data between a reader and an electronic tag attached to an object, for the purpose of
identification and tracking.
3.6 Self Assessment
1. State whether the following statements are true or false:
(a) CRM is the business function that integrates sales, marketing, and customer service.
(b) Organizations construct their systems’ architectures by integrating ERP systems with e-
Business.
(c) CRM is flexible and has the ability to adapt to changing environment.
2. Fill in the blanks:
(a) ____________ is one of the main reasons for the growth of CRM.
3. Select a suitable choice for every question:
(a) Who among the following helps in deployment, hosting, and management of packaged
software from a central facility?
(i) Community providers
(ii) Application service providers
(iii) Transaction brokers
(iv) Market creators
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