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Unit 9: Web Designing

Notes

Conclusion
As I’ve already mentioned, these findings have been a huge revelation to the company
that owns this site. It’s had a major impact on how they’re tackling performance on their
mobile platform. The most important over-arching takeaways from this experiment were:

z Mobile shoppers are now fully engaging with e-commerce sites in significant
enough numbers that we can analyze their behavior as a group.
z Even a 500 ms delay has a major impact on metrics. For mobile sites, which can
suffer excruciating load times (the latest Keynote index is about 12 seconds), this is
a wake-up call that they need to take a hard-line approach to optimizing their pages.
z The damage of poor performance is lasting.

Questions:
1. Study and analyze the case.
2. Write down the case facts.

3. What do you infer from it?
Source: http://www.webperformancetoday.com/2011/11/23/case-study-slow-page-load-mobile-
business-metrics/
9.6 Summary

z The Internet is a network of networks which carries an extensive range of information
resources and services, such as the inter-linked hypertext documents of the World Wide
Web.
z A web browser is a software application for retrieving, presenting and traversing
information resources on the World Wide Web.

z We come across a document typically written in plain text along with formatting
instructions of Hypertext Markup Language. Such a page is called a webpage.
z A set of related web pages served from a single web domain constitutes a website.

z A website is hosted on at least one web server, accessible via a network such as the Internet
or a private local area network through an Internet address known as a Uniform Resource
Locator.

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