Page 147 - DCAP303_MULTIMEDIA_SYSTEMS

Unit 8: Fundamental of Animations

animation Company in Hyderabad notes
I did not waste time after I reached Hyderabad. I looked for a place immediately. We started
with four people. We could not find any animators then. So, we recruited technical people.
I not only invested whatever I had saved but my father’s and brother’s money too. Altogether
my initial investment was about ` 75 lakh (` 7.5 million). We needed ` 50 lakh (` 5 million)
for the machinery itself. When we started out, the machinery was very expensive. Even the
software was worth ` 8 lakh (` 800,000), but all that has come down now.
Green Gold animation pvt. Ltd.

The year was 2001. We named our company Green Gold Animation Pvt. Ltd. I wanted a
colourful name. Green is nature and nature is associated with creativity. And, gold is Goddess
Lakshmi.
What we did first was create a presentation for a US-based corporate though it was actually
not our forte. But initially we decided to do all the jobs that came our way.
Although we did a lot of animation for advertisers, nobody was interested in any animation
products, I found. So, we decided to create our own product.
Created an alien named Bongo
Although it was a big risk, we created Bongo. It is an animation-cum-live action television
series more on the lines of the alien in the film, Koi Mil Gaya. Bongo is a friendly alien who
helps people. We spoke to many TV channels but nobody was interested; everyone wanted
only saas-bahu serials.
We then approached Doordarshan. Luckily for us, they were looking for children’s programmes
then. Our programme was first aired on Doordarshan by the end of 2004. Although there were
gaps in between, it still is shown on Doordarshan every Saturday afternoon.
It was a great day for us when Bongo was first aired on Doordarshan. We were all eagerly
waiting; the titles came and then the power went off. It was an anti-climax. The response also
was amazing. It was at number three among all the kids’ programmes.
Deal with Cartoon network
Then we approached Cartoon Network with the idea of Vikram aur Betal. They were not sure
about the commercial success of the idea. So they asked us to develop the product and show
it to them. The risk was ours.
As we believed in our quality, we made the entire show and delivered it to Cartoon Network.
They loved the programme and bought it. That was again, 2004. Vikram aur Betal was a turning
point for us. It gave us a huge mileage.
Here Comes Krishna!
After Vikram aur Betal, we spoke to Cartoon Network about the tales of Lord Krishna. They
accepted that too. The first part of Krishna—about his birth—was shown on Janmashtami day
this year. It is a 75-minute programme which will be aired on Cartoon Network every three
months. It is more like a feature film.
the struggle
We struggled immensely in the initial years. For five years, there was nothing but work for
us. When we create original content, it is very difficult to sell it. If we cannot sell a product,
what will happen to the company? It was a very big risk we were taking.
As the market was at a nascent stage then, we thought we would suffer now so that the returns
would come later. Our patience paid off as today we are a brand name in the animation
industry.
From India, we are the number one animation supplier to Cartoon Network.
Contd...

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