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Multimedia Systems
notes Now, we have 70 people working with us. Our revenue is around ` 2 crore (` 20 million) this
year. We expect to double our revenues ever year. Now the sky is the limit. I have faith that
one day we will make a world renowned movie and will make India proud of us.
Indian content is as yet unexplored and in the future you will see Indian stories being watched
all over the world. People are tired of seeing the same old Jack and Jill stories. Indian characters
are unique and they will rule the world soon.
The first successful animation film was The Jungle Book and it was based in India and all the
characters are Indian and have Indian names. Our first animation feature film of 100 minutes
will be on Lord Ganesh and it will be released on the next Ganesh Chaturthi in 2007.
We want to start animation schools all over India as there is severe manpower shortage and a
lot of poaching takes place now, which is not healthy for the industry. We may require 1,000
people in the next three years. Our ambition is to be the number one in the world like Walt
Disney. In the next 10 years, we want to be a global player.
Questions:
1. Prepare a list of animation institutes in India.
2. What are the risk factors Green Gold Animation Pvt. Ltd. faced?
self assessment
Choose the correct answer:
4. A .............. is a snapshot in time.
( a) arc (b) cycle
( c) frame (d) None of these
5. The JSFL stands for ...............
( a) Javascript Flash Language (b) Javascript Flash Locomotive
( c) Javascript Flap Language (d) None of these
6. Flash Player is a browser plugin, and can run within a usual e-mail client such as
Outlook.
( a) True (b) False
7. The “.mb” stands for ................
( a) Mega byte (b) Maya Binary
( c) Maya Byte (d) None of these
8. The Graphics Interchange Format file supports up to ........ bits per pixel.
( a) 4 (b) 16
( c) 8 (d) None of these
8.5 summary
• Animation is a simulation of movement created by displaying a series of pictures, or
frames.
• Keyframes are drawn where parts of the character’s body reach their full range of
motion.
• The GIF images are compressed using the Lempel Ziv Welch lossless data compression
technique to reduce the file size without degrading the visual quality.
142 LoveLy professionaL University