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E-Commerce and E-Business

plan for the quantity the buyer is likely to purchase. Business-to-Business is a matter of making
connections with business partners.

Web Portal for a Travel and Tourism Organization

Case Study
A travel and tourism organization decided to introduce a Web portal in addition to the
existing set of services. The organization stated the following reasons for taking this
decision:
1. The organization wants to stay in the forefront in the technology domain.
2. The organization has to get into Internet servicing if it has to compete with others in the market
place.
3. The organization would like to offer all conveniences to its customers.
The organization commissioned an outside agency to design and develop a comprehensive portal.
Objectives of the Program
The organization decided to have an awareness program. The program had the following objectives:
1. Highlight the potential and the challenges of B2C portal
2. Outline the critical tasks that may govern the success of the portal

3. Build in-house momentum for the portal
The awareness program was a huge success. It achieved the following milestones:
1. Formulated the vision for the B2C enterprise which included mission, prospective, and plan
2. Highlighted the need of setting up an independent entity
3. Outlined the key tasks required to be performed
4. Formulated number of options for achieving the end objectives

Conclusion
The various departments have been assigned the additional task of supporting the awareness program.
The advertising team has been tasked to integrate portal business with the existing lines of business.
The sales team also participates by compiling additional details of the existing and new customers.
Question:

1. What are the objectives of the awareness program?

2.4 Consumer-to-Consumer (C2C) E-Commerce
Consumer-to-consumer (C2C) is also called Peer-to-Peer (P2P) exchanges. It includes all the transactions
that happen among consumers. This involves third party sites that can help the market place such as
eBay.com. This also includes classified advertisements, music, and file sharing. In consumer-to-
consumer networks, consumers sell the services and products to other consumers.

2.4.1 Importance of C2C E-Commerce
C2C e-commerce has created a new dimension in the online shopping business. It provides the small
business owners a way to sell their products. Effective consumer-to-consumer businesses include items
like handmade gifts, personal artwork and collectables, and apparel design. Among the various
business models, C2C e-commerce perhaps has the greatest potential for developing new markets.

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