Page 260 - DENG401_Advance Communication Skills

Unit 15: Business Report Writing

The nature of research depends upon the problem and purpose of the report. Notes
The research has to be conducted for making a successful business report.
Research can be exploratory or descriptive also it may be primary or secondary research.
In primary research information comes directly from the source. It has to be compiled,
analyzed and interpreted for getting the desired information.
Under secondary research, researcher gathers information from the secondary data.
Secondary research is done on already published data.

15.8 Keywords

Academic Report: Academic reports are the reports which are prepared by students in their
course of study or obtaining a degree.
Business Report: A report is a presentation and summation of facts, figures and information
either collected or derived. It is a logical and coherent structuring of information, ideas and
concepts. A business report is an orderly, unbiased communication of factual information that
serves some business purpose.
Five W's and One H of Report Writing: What, Why, Who, When, Where and How of the matter
for which the Report has to be written. These elements help to write an effective report.
Flow Charts: Flow charts present a sequence of activities from start to finish. They are normally
used when we wish to illustrate processes, procedures and relationships. The various elements
in the chart can also be depicted either with figures or geometrical designs.
Primary Data: Generated from an original source
Primary research: Gathering information from original source for testing hypothesis or giving
description
Project Proposal (Synopsis): A brief standardized framework of the project of study, which
gives an idea about the format of study and its report
Research Design: The layout of a project, including definition of the problem under study,
general methodology adopted for study, data source and data collection procedure

Respondent: A person with whom interview is conducted or a person who has been interviewed.
Secondary Research: Gathering information from already existing data for the purpose.
Visual Aids: Tables, Graphs, Charts, Figures and other tools, which make the report impressive
and effective should be used. These are most useful in presenting the report.

15.9 Self Assessment

Fill in the blanks:
1. A report prepared at regular intervals is called ............................

2. A report prepared about the growth of the organization is called ............................
3. Reports not prepared on a routine basis are called ............................
State whether the following statements are true or false:
4. Primary research uses already published data.
5. In-depth interview is one of the methods of primary research.

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