Page 265 - DENG401_Advance Communication Skills

Advanced Communication Skills

Notes Guidelines

The proposal should contain a brief background of the company, its business and environment,
and then a survey of literature and context description of the subject. It should clearly state the
research objective(s), relate these to the subject and problems in this context, develop a model or
state the hypothesis/hypotheses, provide clear definitions, describe, and justify the proposed
research methodology and highlight the potential contribution of the proposed work to theory,
practice and research in the relevant area of management. Summer project proposal should be
prepared in the manner given below.
1. Cover page of summer project proposal: This contains the name of the proposed project,
name of the student and his guides.

2. Table of Contents: This describes the page wise contents of the proposal. It is like the
index.
3. Introduction: This should begin with a brief description of the company, its business and
major environmental factors. This is necessary to record the business environment and
functioning and to help the student integrate the learning over the past year, and apply it
in the managerial context. Then, the managerial or sectoral problem and the background
to the problem, its genesis, consequents, current practice, and so on should be described in
detail. It should end by examining the literature and the conclusions drawn from a survey
of literature, in a subsection titled “Literature Survey”.

4. The Research Problem: This is a specific set of statements which describe the research
problem, and go on to develop the hypotheses. They also describe the nature and area of
possible outputs form the research if it is exploratory/qualitative in nature. This should
refine the general problem statement above into a specific form, so that the problem
statement may be tested, answered with a specific study. If possible, the operationalized
hypotheses should also be defined at this stage itself, to have the advantage of panel
inputs regarding the core of the study.
5. The Research Design: This will contain five subsections, namely,
(a) The general methodology or procedure of study adopted –whether the case method
or based on secondary or accounting/financial data, sales or production data, or
survey –based, and so on
(b) The sample and sampling frame or data source specifications and plan to acquire the
data.
(c) The data collection procedure
(d) The data analysis, qualitative analysis techniques and the form of the outputs of
analysis
(e) How the expected output may then be arrived at by following this methodology
6. Time Frame: The time frame for the completion of the summer project, stagewise and
event-wise, with details if possible, giving the expected day, and dates of completion of
each stage.

7. Limitations: This describes the limitations in terms of time, physical movement, etc,
which might influence the research project.
8. References: Names of books, magazines, etc referred to for the purpose of study.

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