Page 36 - DCAP408_WEB_PROGRAMMING

Web Programming

Notes
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Caselet ‘Internet will Take time to Evolve as Business Model’

ince it took a century for the industrial revolution to become a reality, it would be
unrealistic to expect the Internet to become a business model overnight, said Mr Ajit
SBalakrishnan, founder and CEO of rediff.com.
Speaking at the IIM-Kozhikode on the topic ‘Entrepreneurship in e-business: Current
challenges and future perspectives’, he recounted the struggles and setbacks faced by
rediff.com during the early days of its listing on Nasdaq and the subsequent collapse of all
Internet stocks.

IIM-Kozhikode had organised the two-day Annual IT Management Seminar with the
theme ‘IT India: Crossing the Chasm.’ The event was organised by AbaKus, the Systems
interest group at IIMK. TCS and Satyam were the sponsors of the event, which was
supported by Nasscom.
Addressing the session Ms Jessie Paul, Chief Marketing Officer, Wipro Technologies,
talked about how branding is both an art and a science. She remarked that a brand is not
about advertising and public relations alone, but must deliver its promise to attain the
affection and respect of customers.
Mr Sriniketh Raman Chakravarthi, Senior Manager, Corporate Development, Cognizant
talked about global outsourcing landscape and the evolution of IT services.
Mr K. Ganesh, non-Executive Chairman of Marketics; Col K.P.M. Das, VP, Mobile
Computing Products Group, Encore Technologies; Ms Aruna Jayanthi, VP & Head of
Outsourcing, Capgemini; and Mr Viswanathan Krishnamurthi, CIO, Yahoo! Bangalore,
also shared their experiences and insights on the occasion.

1.13 Summary

 The beginning of the Internet dates back to the late 1960s, when the Advanced Research
Projects Agency (ARPA) of the Department of Defense (DOD) formed ARPANET.

 The World Wide Web is also known as the ‘www’ or the ‘web’. It is an architectural
framework of information system fully implemented in 1994 on the Internet.
 It contains millions of electronic documents called Web Pages.

 A web page contains text and graphics (drawings) which are linked to related information.
 The Web is not internet.
 The Internet means a network infrastructure that is built on certain standards, which are
followed by all participants to connect to each other.

 The Internet Protocol (IP) defines how the flow of information is organised.
 World Wide Web lays down the specifications of information and services to be exchanged
with its Hyper-Text Transfer Protocol (HTTP).

 Thus, the web offers the exchange of documents via HTTP.
 The World Wide Web provides a simple-to-use web interface that allows people with
very little knowledge in computing to access web services all over the Internet.

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