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Unit 3: Process of Personal Selling
Irans, Fravblin B, Selling as a Dyadic relationship – A New Approach. American Notes
Behavioural Scientist, April 1963.
Online links ezinearticles.com/? Successful-Sales-Promotions-
www.workoninternet.com/article_27484.html
www.direct-marketing-association-india.org/ -
www.direct-marketing.net/
www.publicity.com/
www.aboutpublicrelations.net
www.ogilvypr.com
www.marketingteacher.com/.../lesson_personal_selling.htm
www.oapindia.com/
www.emarketer.com/Article.aspx?R=1007251
www.admedia.org
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