Page 44 - DMGT206_PRODUCTION_AND_OPERATIONS_MANAGEMENT

Unit 2: Strategy and Operations Strategy

(iii) Process Management: This involves translating process objectives into specific Notes
sub-objectives for its subgroups and metrics to evaluate their performance. The idea
is to make sure that the way in which the process is managed is able to achieve
process objectives.
3. The Job/Performer Level: Each process is a collection of jobs. The jobs that have been
identified need to be performed effectively. In order to do so effectively, jobs are broken
down into activities. These are the basic units of implementation. These need to be organized
and directed so as to provide control to the management process. The activities of the job
are broken down to include the following tasks:

(i) Job Objectives: Here we establish objectives for the people staffing the process.

Example: In a restaurant a waiter might be expected to serve five tables an hour
during the peak shift-with minimum customer complaints.
(ii) Job Design: Managements’ task is to figure out what that way is and then to train
employees to do each task in the right manner. However, employees need to feel
responsible for the appropriateness of their jobs. Job design is successful if it planned
within the context of the organization’s culture.
(iii) Job Management: The manager must manage each employee in a way that enhances
the likelihood of the task being performed effectively.

Fast pace businesses are not fast pace in all areas. The trick is to identify those areas that are not
fast and use the same system to implement strategy. In faster paced activities, it pays to do as
much of the work using the ‘best practices’ approach. Best practices work well on repetitive
problems. This allows the organization to focus its scarce talent on future opportunities and
non-recurring problems.

Self Assessment

Fill in the blanks:
12. Implementing strategy is normally considered through a systems perspective that views
management as a ……………… process.
13. The ……………… Level is the level at which units actually do the work.
14. The firm’s ……………… provide the basis for evaluating the effectiveness of management.
15. Implementing the operations strategy involves the organizing, directing/implementing,
and ……………… the different facets of management effectively.



Case Study The Bicycle Ride

I Cycles was promoted by the family of Murugappa Chettairs in September 1949.
The company was a collaboration formed with Hercules Cycles & Motor Co. of
TU.K., to indigenously produce complete bicycles and bicycle parts, and substitute
imports. The bikes that TI Cycles manufactured were elegant, well-built and based on
British designs. They had immaculate reputations for quality and durability. For almost
forty years, the name “BSA” and “Hercules” were synonymous with value. The future
Contd...

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